Moooi – Furniture Makes It More Fun
Using Valentine’s Day to highlight Moooi’s iconic designs by giving people permission to venture outside the bedroom and show that Moooi furniture is the perfect place to get a little spicy – whether you're in a relationship, situationship or solo.
Executed across social media, the sensual campaign, complete with ASMR sound design, became one of Moooi’s best-performing organic campaigns of all time, earning an extension the following year with an expanded media rollout across Amsterdam.
Role: concept, copy, storyboards, shoot, videos, edit, eDMs, socials, creative direction.
