Slurpee – Thrills, No Spills.

Challenge: How do we sell 150,000 sports bottles full of freezing Slurpee to an audience who aren’t into sports... in the middle of winter?

Solution: By flipping the strategy and marketing the bottle about no spillage, we created 'Thrills, No Spills': a social-led campaign where we pitted the new bottle against the standard Slurpee cup in a series of wild, extreme challenges. The result? selling 90% of stock in two weeks, doubling bottle-per-store targets and smashing engagement metrics across the board.