Life, By Okinawa

Challenge: How do get people to book a holiday to Okinawa over other tropical destinations?

Solution: Using the insight that Okinawans are the longest living people in the world, we sold ‘life’ there as a product of Okinawa – giving people an interactive, fully immersive experience of the culture until they couldn’t resist booking flights.

Click for Life, By Okinawa site

Uploaded by Max Bengtsson on 2019-07-01.

Uploaded by Max Bengtsson on 2019-06-30.

Uploaded by Max Bengtsson on 2019-06-30.

Uploaded by Max Bengtsson on 2019-06-30.