Snickers – Hunger Insurance

Challenge: How do we continue to push the iconic ‘you’re not you when you’re hungry’ platform?

Solution: Create an insurance company that covers you for the mistakes – or hunger blunders – when you’re hungry and pays you out in Snickers.

This brief landed on our plate from an idea conceived from fellow creatives, Tim and Giles, at Clemenger BBDO. After massaging the idea and working up scripts, storyboards, posters, chatbots, websites, Spotify ads and more, we weren’t able to launch in Australia, so it was shipped off to Dubai, localised with BBDO Dubai and released into the wild – with wild success.

Awards:

Dubai Lynx

2020/2021 – GRAND PRIX – Integrated

2020/2021 – SILVER – Digital

2020/2021 – SILVER – Brand Experience & Activation

2020/2021 – SILVER – Direct

2020/2021 – BRONZE – Media

2020/2021 – SHORTLIST – Direct - Use of Mobile

2020/2021 – SHORTLIST – Media - Use of Digital Platforms

2020/2021 – SHORTLIST – Mobile

Caples

2020 - BRONZE – Branded Content

2020 - BRONZE – Creative Use of Data

2020 - BRONZE – Innovation

2020 - BRONZE – Integrated

2020 - BRONZE – Mobile

2020 - SHORTLIST – Ambient, Guerilla and OOH

Cannes Lion

2020 – SHORTLIST – Brand Experience & Activation

Immortal Awards (Little Black Book)

2020 – Finalist

Cresta

2020 – SILVER – Integrated

2020 – SILVER – Ambient and Experiential

2020 – SILVER – Digital Design

2020 – BRONZE – Creative Technology

2020 – SHORTLIST – Digital Design

AdStars

2020 – SILVER - Branded Information

2020 – SILVER - Creative eCommerce

2020 – BRONZE - Data Insights

2020 – BRONZE - Data Storytelling

2020 – BRONZE - Diverse Insights

2020 – BRONZE - Brand Experience and Activation

2020 – BRONZE - Design

2020 – CRYSTAL - Social Data & Insight

2020 – SHORTLIST - Mobile

2020 – SHORTLIST - Outdoor

2020 – SHORTLIST - Branded Viral Videos